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Music Video: Postmodernism in music video

Music Video: Postmodernism in music video Postmodernism in music video: Blog tasks Media Magazine Theory Drop - Postmodernism Create a new blog post called 'Postmodernism in music video: blog tasks'. Read ‘The Theory Drop: Postmodernism’ in MM66  (p26). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions: 1) How does the article define postmodernism in the first page of the article? 2) What did media theorist and Semiotician Roland Barthes suggest in his essay ' The Death of the Author '? 3) What is metatextuality? 4) What is the repeated phrase on the cartoon on postmodernism on page 28? 5) How does postmodernism link to media representations and reality? Music video CSPs and postmodernism Now apply postmodern ideas to our music video CSPs by answering the following questions: 1) How does the music video for Ghost Town incorporate elements of postmodernism? 2) What film genre...

The Specials - Ghost Town: Blog tasks

Background and historical contexts Read  this excellent analysis from The Conversation website of the impact Ghost Town had both musically and visually . Answer the following questions 1)  Why does the writer link the song to cinematic soundtracks and music hall tradition? 2) What subcultures did 2 Tone emerge from in the late 1970s? 3) What social contexts are discussed regarding the UK in 1981? 4) Cultural critic Mark Fisher describes the video as ‘eerie’. What do you think is 'eerie' about the Ghost Town video? 5) Look at the final section (‘Not a dance track’). What does the writer suggest might be the meanings created in the video? Do you agree? Now  read this BBC website feature on the 30th anniversary of Ghost Town’s release .  1) How does the article describe the song? 2) What does the article say about the social context of the time – what was happening in Britain in 1981? 3) How did The Specials reflect an increasingly multicultural Britain? 4) How can we l...

Postcolonial theory: blog tasks

  Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  The article identifies visual cues such as cowboy hats, boots, horses, denim, fringed jackets, and desert landscapes. These are all traditional symbols of the Western genre and help create a recognisable cowboy image. 2) How did the Yeehaw agenda come about?  The Yeehaw agenda began as an online trend. It grew through memes, fashion, and music, with artists like Lil Nas X helping popularise it. It became a way to celebrate Black identity in cowboy culture. 3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  The article suggests Black cowboys were erased because history and media have mainly focused on white cowboys. In reality, many cowboys were Black, but this has been ignored in films and popular cult...

Lil Nas X - Old Town Road: Blog tasks

  Background and cultural contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? The debate is about whether Old Town Road is country music. It was removed from the country charts for not fitting the genre. However, many argue it blends country and hip-hop, so it should count. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? Lil Nas X was unknown before the song. He bought the beat online and made it himself. The song became popular through TikTok and memes. 3) What is the Yeehaw agenda? The Yeehaw agenda is an online movement celebrating Black cowboys. It challenges the idea that country culture is only white. It also highlights real Black cowboy history. 4) How did the story become a debate about race in America? The...

Music Video: Introduction

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Music Video introduction blog task This week's work requires  Media  Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this.  Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious  of which is the song featured in the video. However, other connected  products are also marketed by a music video. e.g clothing. 2) How has the digital age changed the production and distribution of music videos? Prior to the digital age, allowing the audience full access to the  product in the marketing was not too problematic. The development of new media technologies meant that music videos, and the songs along with them, were more widely available at any time. Videos could be uploaded to video hosting sites like YouTube  and viewed using portable media devices such as mobile  phones and iTouch devic...

TV: final index

1)  Introduction to TV Drama 2)  Capital: CSP case study and analysis 3)  Capital: Marxism and Hegemony 4)  Film industry assessment LR 5)  Deutschland 83: CSP case study and analysis 6)  Postmodernism and Deutschland 83 7)  TV: Industry contexts

Television industry contexts: Blog tasks

Independent: British viewers can't get enough of foreign-language dramas Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? The article suggests that foreign-language TV was traditionally watched by a small audience who were more educated and interested in world cinema. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? Walter Iuzzolino says the key appeal is strong storytelling and high-quality drama. He believes audiences enjoy emotional and engaging stories from different cultures. 3) The article makes an interesting claim for the popularity of subtitles in the multi-screen age. Wh...